Spotting Growth Opportunity

Growth opportunity lies at the intersection of what people want and what they think is hard to do for themselves. I find this fascinating because in both cases it’s not really rooted in anything other than perception. The perception of what people think they want. The perception of what people think is hard to do for themselves.

If people don’t want something, even if it can deliver value, then it’s impossible to sell to anyone.

If people don’t think it’s hard to do something for themselves, then it’s impossible to sell it to anyone.